How facebook will serve your ads?
Currently, facebook is showing ad based on browsing data of facebook. However, now they are in plan to serve ads based on browsing history of third-party, apps. Moreover, this is applicable to only US at first. So, ultimately it is in plan to serve interest based advertising which s following by many companies. It has already started to work on ad retargeting based on browsing history of facebook users.
According to Facebook now mobile ads will include following (effective from August 6, 2014):
- Facebook Page
- Social context
- Sharing options